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Welcome to Asset Ally

After almost a year of development, we finally can showcase our latest SaaS product - Asset Ally (AA). For this first blog post, I want to give you all our perspective and let you see how AA came to be...

5 min read

Background story, what it has, and what’s next

After almost a year of development, we finally can showcase our latest SaaS product - Asset Ally (AA). For this first blog post, I want to give you all our perspective and let you see how AA came to be. Sometime in 2024, we were trying to cut down the cost of our software usage and I came upon our expenditure in regards to asset tracking. As a software company, we have many equipments such as laptops, monitors, etc that we loan out to our employees. It’s important that we track who is using what and in what department. Furthermore, we need to know if something is still under warranty or whether a laptop is getting old and we need to rotate it out. At the time, we were using a software called Reftab, based in the U.S. for our needs. It works well, but it was also designed for American companies and it was costing us quite a bit of money. So we started looking at alternative solutions, especially ones that are based here in Thailand. However, there was nothing on the market like Reftab. 

If you have been following our company for a while, you know that we have another product called Fixtab. While it also has assets, it approaches it a bit differently. Its main purpose is to focus on the journey of technicians and the different stages as they fix or service broken assets. Thus, it wasn’t a good fit for our IT needs. As CSO of the company, I have long believed that we need more of our own proprietary software beyond Fixtab. It was then that we decided to spin up another SaaS product and went into development. 

The result was Asset Ally and it has been a long labor of love. We wanted to build something that we would use ourselves and much of the design reflected that. To organize assets into different parts of the company, we created units and subunits. These can be departments or buildings. We called them units or subunits to create the structure but they can be named however you want. From there, our products are broken down into two types - assets and accessories. Assets are long-lived and exist as individual units. For us, these are the laptops and monitors. They can be checked out to different employees and since procurement might have different budgets for different departments, they are “assigned” to different subunits. 

While assets are the heart of our platform, accessories were added in because we saw a need for items that were interchangeable and tracking stock was needed. By labeling a product as an accessory, you can then track how many you have. We use accessories for our keyboards, mice, etc because we just want to know how many are in the backroom, but we don’t consider them long-lived like laptops and monitors. 

We encourage you to sign up for Asset Ally and give it a try yourself. There is a free tier and you can use it to organize different things in your life. Should you want to move into a higher tier and try more features, you can try them for free. As long as you cancel before 30 days, you pay nothing. However, we wholeheartedly believe that you’ll find great use from our software. 

In the future, we are working on a mobile app, along with a dashboard to provide better analytics. The mobile app is a necessity because we see the need for people to scan and check products through their phones. No one wants to carry around a laptop as they go through assets in the stockroom or other similar locations. In the meantime, we adjusted the UI enough so that our platform is usable on a mobile device (via the browser). But we understand that there is a need for a full-fledged app. The second need is a nice dashboard to tie everything together. In this AI age, we know there is a need for a top-down, statistics-based view. This will allow organizations to get a quick read on the health of their company assets and get early warnings on problem areas. We hope that you are patient with us as we work on this next stage of Asset Ally. 

-Lom Seunbane

Chief Strategy Officer and AA Product Architect